To start with

Accessibility is key to the future of the visitor economy.

A growing number of travellers with access needs - and the resources to travel - are making their way into the market.

They want information, accessible experiences and innovative products.

They’ve high expectations and like us – they’re disabled yet evermore active.

About Us

We exist to make visitor experiences equitable and exciting.

Through advice, advocacy and creative work for tourism and the visitor economy, we make sure access brings people together.

We’re qualified Access Consultants, award-winning creatives, and we live with disability.

Our aim is to be a world-class partner in access and access information for the visitor economy.

the Visit Victoria logo
the Parks Victoria logo
the Australia Post logo
the Vichealth logo

Services

Advocacy and Awareness, Training and Insights

Expert commentary and insights into the philosophy and advantages of access and universal design.

Training, public speaking, writing and research.

Access Consulting and Advisory Services

A qualified Access Consultant will explore the opportunities and obligations of the Australian Access Standards (AS1428) and the Universal Design approach to tourism products.

Access Audits, reports and visitor assessments.

Design and Strategic Communications

Using design, story-telling and various communications you can draw and retain visitors by offering information, inspiration and unexpectedly delightful experiences.

Communication strategy, visual design, photography, videography and tourism product design.

Our Work

Information is the #1 need for visitors with access needs. It's often the deciding factor.

We deliver the inspiration that drives desire, the details that drive visits and the knowledge that makes it all possible.

Working with stakeholders, we find unique opportunities that open destinations to new, loyal customers.

See our work for Parks Victoria

*94% of people planning a trip with access needs say access information is important, but only 1 in 3 can find it easily. Access Information Research, Visit Britain, 2012

Accessible Tourism

‘Accessible Tourism’, ‘Inclusive Tourism’, ‘Barrier-free Travel’, whatever you like to call it, it’s growing by 22% per year*.

Accessible Tourism enables equality, dignity and independence in tourism experiences. Accomodation, transport, tours, dining, retail, resorts, conferences, all should be accessible and inclusive.

Across the world, tourism bodies are increasingly recognising the growing need and as social requirement. To us, it’s ensuring destinations are open and welcoming to everyone.

* Denise Broadey, writing in Forbes Magazine, 2020

40%+

of boomers will be retiring with some form of disability

Open Doors Organization, 2020

$3.3b

The overall tourism expenditure of people with disability in Australia

Accessible Tourism in Victoria and Queensland,
Tourism Research Australia, National Visitor Survey, 2018.

3 in 4

people say they're ‘a lot more likely to choose the destination offering the best information’

Access Information Research, Visit England, 2012

Freewheel Weekends

Our playground and passion project.

We go underground in the Valley of the Kings, across the ocean in the Bay Of Islands, along the coast in Tel Aviv and underwater in Beaumaris.

Plus, there’s a select directory of places to visit in our home-town of Melbourne.

Visit Freewheel Weekends

Our Agenda

For too long we’ve seen our community locked out of great travel experiences. We want to fix that.

We’re a purpose-driven company run by people with disabilities.

Talent, heart and ambition are our pillars – equality, independence and innovation are our goals.

TBC